In 2007 Pazetto Events Consulting orchestrated the visual re-branding of the Orchard Project, renamed Urban Orchard, and held an important event in order to retain and engage partners and sponsors of the project, as well as to ensure adherence of new stakeholders.

In 2011 the company was invited by the Department of Environment of the State of São Paulo, to participate in a discussion, in the presence of the governor of the state of São Paulo on the thorough cleaning of the Pinheiros River, and for a tree planting ceremony on behalf of each of the sponsors and collaborators.